Company News
Havoc on mobile: Indian internet companies grappling with fake app installationsedit
“The challenge is in our category is that if we use the push approach, it doesn’t work because then the uninstalls become really, really high. We have moved away from that approach,” said Sneha Roy, head of marketing at online furniture retailer UrbanLadder that mainly works with Facebook and Google to get past users to install its app again.
Publication – The Economic Times CISO (Online)
Date – May 6, 2018
Mumbai Duty Free launches summer shopping festivaledit
The retailer is offering travellers at Mumbai Chhatrapati Shivaji International Airport various promotions from May to June. Travellers can also collect a ‘Mumbai Duty-Free Is Now Free’ envelope containing discount vouchers, redeemable coupons and complimentary experiences from partner brands. MDF’s partner brands include Make My Trip, Vodafone, Myntra, Urban Ladder and Mumbai’s luxury mall, Palladium.
Publication – DFNI (Online)
Date – May 6, 2018