When Ashish Shah and Ambareesh Murthy went for their first investment pitch at Norwest Venture Partners in mid-2011, all they had was a plan. The idea of an online furniture marketplace was unheard of at the time. Ashish and Ambareesh did not even have a website or proof of concept for their idea, which was to become Pepperfry, now India’s market leader in the online furniture segment.

Publication – Yourstory (Online)

Date – May 7, 2018