Competition
2018 is the year of our people: GBM’s Prema Sagar on her incredible 25 year PR journeyedit
Over two decades ago, Prema Sagar sat at the Park Hotel at Connaught Place, on the brink of her journey in PR. From running a printing business, Sagar moved to PR and Park Hotels was one of the first three clients for Genesis PR, all serviced by just three people that made up the company.
In December 2005, Burson-Marsteller acquired Genesis Public Relations, one of the first such acquisitions in the PR space in India. While there are still a few large independent PR firms in India, the era of international takeover might just be over, Sagar says, “ It’s going to be difficult to acquire now, if you do, look at the cultural fit first”.
As GBM marks ...