November 2017
CategoryStories
Company News35
Competition and Industry News62

Company News

Will have 6-8 stores in Bengaluru by March: Urban Ladderedit

After having received the single brand retail trade license from DIPP in August, online furniture seller Urban Ladder is now looking to become profitable ahead of time. CNBC-TV18’s Rukmini Rao caught up with the Co-Founder Rajiv Srivatsa and quizzed him on the road map ahead.

Includes one minute long video interview of Rajiv Srivatsa

Publication: CNBC TV18

Date: November 27, 2017

8 Reasons Why The Ikea Hej HOME Is Interior Goalsedit

kea’s first experiential centre is here! And even though it is in Hyderabad, all of us in the rest of the country can’t help wait for it to arrive to our cities because everything is that good!

Publication: NDTV Goodtimes Date: November 25, 2017
It’s the season of vibrant coloursedit

The nip in the air is a clear indication that a new season is upon us. Even though winter is all about dull weather and surroundings, your home can be a bright spot in your life. Make way for a winter makeover. Wondering how and where to begin? Here are some ideas.

Publication: Deccan Herald

Date: November 24, 2017

It’s the season of vibrant coloursedit

The nip in the air is a clear indication that a new season is upon us. Even though winter is all about dull weather and surroundings, your home can be a bright spot in your life.

Publication: Deccan Herald (Clip Attached)

Date: November 24, 2017

How to make every day a successedit

It’s a combina­tion of working hard, pursuing your passions, and meeting the right people.

Publication: ET Panache (Clip Attached)

Date: 21-11-2017

How to make every day a successedit

Towards the end of the day, look back upon what you have completed. A 2014 working paper from researchers at Harvard Business School and elsewhere found that 15 minutes of reflective writing is enough to make you more successful at work. In one study, employees at an Indian outsourcing company spent the last 15 minutes of the workday either going through further training or writing and reflecting on what they have learnt that day

Publication: The Economic Times (Clip Attached)

Date: Novembr 21, 2017

Urban Ladder sets time line for profitability, IPOedit

Online furniture re­tailer Urban Ladder seeks to become prof­itable in 18 to 20 months bfore going in for an initial public offering in about three years.

Publication: Financial Chronicle (Clip Attached)

Date: November 20, 2017

Urban Ladder sets time line for profitability, IPOedit

Online furniture retailer Urban Ladder seeks to become profitable in 18 to 20 months before going in for an initial public offering in about three years.

Publication: Financial Chronicle

Date: November 20, 2017

VCC Startups weekly wrap: Amazon India beefs up; Uber, Facebook test new offeringsedit

The company is rumoured to have looked at buying out or picking up a stake in UrbanClap, Urban Ladder, Swiggy, Pepperfry and BookMyShow.

Publication: VC Circle

Date: November 18, 2017

Expanding Its U.S. Presence, IKEA Breaks Ground on Future Norfolk, Virginia Storeedit

IKEA, the world’s leading home furnishings retailer, broke ground today on its second Virginia store with company representatives, Congressman Bobby Scott, Virginia Governor Terry McAuliffe, Norfolk Mayor Kenneth Cooper Alexander, local officials and community leaders on hand.

Publication: Newsr

Date: November 18, 2017

Pitch An Idea and Make It Workedit

Before you jump into a conversation with your boss, have a strong plan in place.

Publication: The Economic Times (Clip Attached)

Date: November 17, 2017

Beyond the phone! The gadget that has Vijay Shekhar Sharma hookededit

“Speakers. My remedy for a long day is to tune into some great music and just let the tunes transport me. Being a lover old Hindi songs, I use the long drives to listen to my favorites like Kishore Kumar of the ’60s and SP Balasubramaniam of the ’80s.

Publication: The Economic Times

Date: November 17, 2017

TECH IT BEYOND THE PHONEedit

I use the long drives to listen to my favorites like Kishore Kumar of the ’60s and SP Balasubramaniam of the ’80s.

Publication: ET Panache

Date: November 17, 2017

5 ways to pitch an idea and make it workedit

“Having a plan to educate your boss always helps in thinking through and conveying the project idea,” says Rajiv Srivatsa, co-founder of Urban Ladder.

Publication: The Economic Times

Date: November 17, 2017

5 ways to pitch an idea and make it workedit

“Having a plan to educate your boss always helps in thinking through and conveying the project idea,” says Rajiv Srivatsa, co-founder of Urban Ladder.

Publication: Indian Tax Home

Date: November 17, 2017

5 WAYS TO Pitch An Idea and Make It Workedit

Having a plan to educate your boss always helps in thinking through and conveying the project idea,” says Rajiv Srivatsa, co-founder of Urban Ladder.

Publication: The Economic Times (Clip Attached)

Date: November 17, 2017

 

Comfort comes callingedit

We all need that perfect place to relax after a tiring day at work. Nothing like some cosy and comfortable seating delights for this.

Publication: Deccan Herald Metro Life (Clip Attached)

Date: November 16, 2017

Flush with funds again, India’s startup scene is buzzing with acquisition rumoursedit

As cash returns to India’s startup sector, so have the rumours of impending mergers and acquisitions.

Emails to Flipkart, Paytm, Urbanclap, Swiggy, BigBasket, Nearbuy, and Little did not elicit responses. Pepperfry and Amazon India said they do not respond to rumours and speculations. “There is absolutely no truth to this rumour. There is no such deal or talks in the works,” Urban Ladder said about the Mint report.

Publication: Quartz

Date: November 14, 2017

Product Placement in Home Office section of CW Interiorsedit

The Twain study table features functional drawers to add to its sharp design.

With a colourful patchwork facade, the chest of drawers makes for a cheerful addition to a room. Price Rs. 20,999

The Wallace desk has neat, laddered shelves on the side, to increase functionality. Price Rs. 5,999

The laptop table offers the right amount of support to work in any  room on any kind of seating. Price Rs.

Publication: CW Interiors (Clip Attached)

Date: November 2017

How to get your dream ticketedit

Avoid making these mistakes at interviews, which can derail your chances of getting a job at some of the top-notch companies.

Quote by Ashish Goel, “You need to look for someone who is well-rounded and has an equal measure of both credentials and attitude. A candidate lacking in either will not work out in the long term.”

Publication: ET Panache (Clip Attached)

Date: November 13, 2017

India Online: Online shopping in India is going places in India, peppered by the inevitable human touchedit

Overview of online shopping in various categories like jewellery and furniture with customer testimonials.

One testimonial details a couples’ hunt for furniture offline and their eventual success online, “Between Pepperfry and Urban Ladder we found our pick and almost all our furniture was bought online.”

Publication: Financial Chronicle (Clip Attached)

Date: November 11, 2017

How CEOs Work: Settled Comfortablyedit

The profiling, picked up from lifehacker.in, details how Urban Ladder co-founder Rajiv Srivatsa, works, his journey to building Urban Ladder and general information about how Rajiv spends his day.

Publication: ET Panache (Clip Attached)

Date: November 9, 2017

Startups Stood Upedit

Demonetisation pushed the informal sector into the formal economy and acquainted it with digital payment options. Mobile wallets, for instance, laughed their way to the bank

A quote by Ashish Goel has been included in the story. The quote is, “The quarter following demonetisation saw our biggest financial low but as always, we managed to turn that into an opportunity to innovate and restrategise. Going forward, our omni channel strategy will help in safeguarding us against such economic anomalies. We’ve just had one of the best quarters as a company and so in the long run, demonetisation has worked in our favour.”

Publication: Businessworld (Clip Attached)

Date: November 7, 2017

From Sales Cloud to AI backed smart Einstein: The Salesforce sagaedit

From believing and betting big on cloud computing to building Al powered smart Einstein solution Salesforce’s long journey has been phenomenal, not just in terms of technology innovation and setting trends but profitable as well

Citing examples of Philips and Schneider Electric, Paragaonkar points out that these companies are doing phenomenal innovation on the Salesforce platform globally. Likewise, he also points to some of Indian customers like Janlakshmi (Financial Services), HCL and Urban Ladder are also leveraging the platform to innovate things, connect to their customers and providing a great customer experience.

Publication: ETCIO

Date: November 8, 2017

Flipkart’s zugzwang momentedit

Flush with a $4 billion warchest, Flipkart seems to have been endowed with a “curse of capital” forcing the company to attempt initiatives that are more likely to leave it weaker than stronger. There have been a number of articles in the press about Flipkart in the last few weeks, and most of them have followed this pattern:

“Flipkart in talks to pick up a stake in BookMyShow”

“Flipkart eyes more acquisitions, in talks with Swiggy…

…and UrbanClap…

…and UrbanLadder…

…and Zomato”

Notice anything curious?

Publication: The Ken (Clip attached)

Date: November 8, 2017

Startups Stood Upedit

Demonetisation pushed the informal sector into the formal economy and acquainted it with digital payment options. Mobile wallets, for instance, laughed their way to the bank

A quote by Ashish Goel has been included in the story. The quote is, “The quarter following demonetisation saw our biggest financial low but as always, we managed to turn that into an opportunity to innovate and restrategise. Going forward, our omni channel strategy will help in safeguarding us against such economic anomalies. We’ve just had one of the best quarters as a company and so in the long run, demonetisation has worked in our favour.”

Publication: Businessworld

Date: November 7, 2017

Urban Ladder to expand its retail presence to 10 stores by March 2018edit

Armed with the single brand retail licence, online furniture and home décor brand, Urban Ladder is all set to close fiscal 2018 with 10 retail stores, all of them in its home ground, Bengaluru, a top executive told BusinessLine.

Multiples quotes by Ajit Joshi are included in the article.

Publication: The Hindu Business Line (Clip Attached)

Date: November 7, 2017

TASTE ALL THAT MATTERS THIS MONTHedit

Designer of celebrity homes and glamorous restaurants, Ashiesh Shah is now making his aesthetic more accessible by collaborating with Urban Ladder on four different collections

Publication: GQ (Clip Attached)

Date: Month of November

Kishore Biyani Has Proposed A Radically New Model For E-Commerce — And This Is Why It Could Workedit

E-commerce firms are making a beeline to move offline — Amazon’s just purchased a 5% stake in physical retailer Shoppers Stop, and Flipkart has acquired a chain of phone repair stores. Other startups, such as Urban Ladder, Pepperfry, and Lenskart, also now have large physical presences

Publication: Office Chai

Date: November 6, 2017

5 apps and websites that’ll help you decorate your homeedit

Much like Pepperfry, Urban Ladder is also an app that you can use to order furniture. It was launched in July 2012 by IIT & IIM graduates Goel and Rajiv Srivatsa and competes with other online furniture retailers.

Publication: Gadgets Now

Date: November 5, 2017

Rajasthan-based Wooden Street carves a niche in online furniture world with custom offeringsedit

Players like Pepperfry and Urban Ladder have been around for a few years but have barely scratched the surface. In FY 2016, the largest online furniture player Pepperfry had revenue of Rs 98 crore.

Publication: Your Story

Date: November 5, 2017

 

Expert Adviceedit

The one thing you should do that makes your party unique is start with the menu and then veer towards the crockery and table setting

Publication: Good Homes

Date: Month of November

Specialty e-tailers step up offline play to stave off threat from Amazon, Flipkartedit

The e-commerce sector is dealing with slowdown in growth and adding to the pressure is the expansion plans of categories by giants Amazon and Flipkart. To compete with the two biggies, players in the space are focusing on offline stores and are investing in bringing up physical stores for more customer satisfaction, reports Mint.

Includes quote by Ashish Goel, ” As an omni-channel brand, we thrive on the value proposition created by being category-specific….”

Publication: Moneycontrol

Date: November 2, 2017

India: Niche online retailers invest in offline stores to fend off Amazon, Flipkart edit

Specialty online retailers are hastening their offline expansion in order to survive the onslaught from Flipkart and Amazon India amid a broader slowdown in the growth of the e-commerce market and a lack of interest among investors towards funding e-commerce businesses.

Includes quote by Ashish Goel, ” As an omni-channel brand, we thrive on the value proposition created by being category-specific….”

Publication: Deal Street Asia

Date: November 2, 2017

Specialty online retail firms hasten offline push to fend off Amazon, Flipkartedit

Lenskart, Urban Ladder, FirstCry and Pepperfry are investing heavily in offline stores to give a ‘touch and feel’ experience to their customers

Includes quote by Ashish Goel, ” As an omni-channel brand, we thrive on the value proposition created by being category-specific….”

Publication: Mint

Date: November 2, 2017

Competition and Industry News

This IKEA Christmas Stocking Hack Is Kind Of Geniusedit

After Balenciaga released a large blue tote that looked shockingly similar to IKEA’s 99 cent Frakta bag earlier this year, dozens of blue bag hacks starting popping up around the Internet — each seemingly more ridiculous than the next. Here’s the “Swedish Stocking,” a ₤20 Christmas stocking handmade in the U.K. out of the iconic IKEA bag by the company Bootleg Baubles.

Publication: Cosmopolitan

Date: November 29, 2017

100 Quick & Easy Holiday Party Ideas from IKEAedit

IKEA isn’t just great because it’s cheap, although we aren’t going to hate on a $250 eight-drawer dresser. The Swedish powerhouse really wriggled its way into our design-loving hearts because IKEA products are the heroes in those fraught moments when there seem to be no good solutions.

Publication: Architectural Digest

Date: November 29, 2017

We Got The First Look At Ikea Hej Home, Ikea’s First Experience Centre In The Countryedit

Ikea is finally in the country and we have proof of that. We checked out the Swedish brand’s first experience centre in Hyderabad and here’s what you can expect.

Publication: Little Black Book

Date: November 29, 2017

IKEA’s Gurgaon store may come up in two yearsedit

GURGAON: The millennium city may see its first IKEA store in the next two years or so. The Swedish furniture and home products retailer purchased a plot of land in Gurgaon earlier this month.

Publication: Economic Times

Date: November 29, 2017

IKEA Group reports full-year operating profit of 3.0 bln EURedit

In the previous year, during which IKEA Group sold its product development, production and supply chain subsidiaries to brand owner Inter IKEA, operating profit was 4.5 billion euros.

Publication: ET Retail

Date: November 28, 2017

Pepperfry’s Ambareesh Murty: 50% of business comes from our house brandsedit

Ambareesh Murty and Ashish Shah of Pepperfry are banking on the potential of e-commerce and offline centres to provide a comprehensive consumer experience. Interview with the founders.

Publication: Livemint

Date: November 28, 2017

Pepperfry’s recipe for successedit

After initial struggles, Pepperfry now commands 50% market share in the online furniture segment. Its sights are now set on an IPO and $1 billion in sales.

“I envision this category as a few-player market,” says Ashish Goel, co-founder and chief executive, Urban Ladder Home Decor Solutions Pvt. Ltd, which runs Urban Ladder. “Over 10 years, maybe three or four companies will exist, but with a billion dollars in revenue.” Urban Ladder is Pepperfry’s closest competitor, with revenues of Rs 56 crore in financial year 2016 and an even wider loss than PepperFry’s at Rs 175 crore for the year, show company filings with the RoC.

Publication: Livemint

Date: November 28, 2017

When Renting trumps Buyingedit

A mobile demographic, disposable income and a willingness to leave the comfort zone of wholly owning something act as propellers for the sharing/rental products business. What’s surprising is, it may not always be about incapability to buy.

Publication: Financial Express

Date: November 28, 2017

UNITED STATES RTA FURNITURE MARKET FORECAST TO 2022 PUBLISHED BY RESEARCH FIRMedit

MarketResearchNest.com adds “United States RTA Furniture Market Research Report 2017” new report to its research database. The report spread across 113 pages with multiple tables and figures in it.

Publication: Newsliner

Date: November 27, 2017

10 psychological retail tricks to make you splurge this holiday seasonedit

Why not send a message that your company cares about the environment and — at the same time — ensure customers hit the stores armed with an empty bag? Ikea, Walmart are among the many retailers that offer reusable shopping bags or large trolleys.

Publication: Indian Tax Home

Date: November 26, 2017

AR & VR Are Two Different Technologies. It’s High Time You Knew The Difference & How They Work!edit

Global lifestyle brand IKEA has an AR app on the iPhone that lets users try out furniture inside a home using the camera from the smartphone, giving buyers a good idea of the dimensions of the furniture.

Publication: Indiatimes

Date: November 26, 2017

THE UGLY INDIANedit

Speaking of which, things won’t be easy for Ikea whose biggest challenge lies in changing the Indian aesthetic while getting the couch potato to assemble the damn couch.

Publication: Deccan Chronicle (Clip Attached)

Date: November 26, 2017

Pepperfry on expansion drive, to double number of studiosedit

Leading online furniture player Pepperfry has announced plans to increase the number of existing offline stores to 48, from the current 23, by March 2018.

Publication: Business Standard

Date: November 25, 2017

Pepperfry to double number of studiosedit

Leading online furniture player Pepperfry has announced plans to increase the number of existing offline stores to 48, from the current 23, by March 2018.

Publication: Business Standard (Clip Attached)

Date: November 25, 2017

India a key sourcing ground: IKEAedit

India can become a key sourcing ground for IKEA and the company already has a good supplier relationship with over 50 suppliers from Karnataka and this tie-ups are going steady in the last 40 years, said the Swedish homecare major’s country CEO Peter Betzel on Thursday.

Publication: Financial Chronicle

Date: November 24, 2017

IKEA reveals B’luru plans: Will hire 800edit

Swedish retailer IKEA which has acquired 14 acres in Bengaluru to set up its third store in the country after Hyderabad and Mumbai will house a 4.5 lakh sq ft store. The store will directly employ 800 employees, 50 per cent of which will be women. 

Publication: Bangalore Mirror (Clip Attached)

DAte: November 24, 2017

Swedish flavour in Indian marketedit

The home-furnishing firm, which is also known for its gastronomical offerings at cafeterias inside its stores, is providing glimpse of what will be offered at its stores and says it will focus on bringing the Swedish cuisine

Publication: The Indian Express (Clip Attached)

Date: November 24, 2017

After opening experience centre in Hyderabad, this is what IKEA plans for Indiaedit

After years of speculation, Swedish furniture giant IKEA has finally made its first official step into Indian retail by offering a preview in Hyderabad.

Publication: Yourstory

Date: November 24, 2017

‘IKEA keen to source more locally’edit

Swedish home furnishings retailer IKEA is keen on sourcing more products locally as part of its focus on keeping prices affordable for the consumer. The firm aims to source more than the 30% norm (for foreign single brand retail companies) stipulated by the Government of India.

Publication: The Hindu

Date: November 22, 2017

IKEA takes unique tech road in India to influence consumers purchase decisionsedit

IKEA has embarked on a digital transformation journey leaving behind the conventional store concept. The Ikea Place app automatically scales products based on room dimensions with 98% accuracy.

Publication: Financial Express

Date: November 23, 2017

IKEA opens first Hej Home in India at Hyderabadedit

IKEA, the Swedish furnishing retailer, on Wednesday opened its first experiential centre Ikea Hej (Hello) Home close to the IT hub of Hyderabad and their upcoming first store in the country. The Hej Home provides some insight into Ikea products and solutions which its future customers can actually buy when the store opens in India at Hyderabad early next year.

Publication: The Hindu Business Line

Date: November 22, 2017

IKEA in Hyderabadedit

IKEA to open its experience centre-Hej Homes in the form of a pop-up space

Publication: New Indian Express (Clip Attached)

Date: November 22, 2017

Ikea again recalls dresser after death of 7th childedit

Ikea relaunched a recall of 29 million chests and dressers on Tuesday after the death of an eighth child.

Publication: The Economic Times (Clip Attached)

Date: November 22, 2017

IKEA plans ‘paisa vasool’ debutedit

Exactly five years and five months after IKEA decided to invest around ?1O,5OO crore in the India market, the €35-billion Swedish furnishing majoris ready for launch in Hyderabad with its range of Stenlille rugs to Kivik sofas, Kvistbro storage tables to Poang armchairs, and all the rest that’ssold across its 403 stores in 51 countries.

Publication: Business Standard (Clip Attached)

Date; November 22, 2017

Pepperfry: 10 Must-Haves For Your House (Year End Clearance)edit

Owning a place and turning it into a home is not at all a simple thing. There may be many complicated emotions involved in this endeavor, however, at the end of the day, everyone wants to grow in harmony with their new place and now you have the exact chance to do the same by filling newness of furniture and other home needs with the help of Pepperfry. Publication: One India

Date: November 20, 2017

Ikea, With Help From YouTube Stars The Ballinger Family, Sam Tsui, Ann Le, And Skyy John, Offers 100 Holiday Tipsedit

Ikea‘s latest piece of branded content gives YouTube stars a chance to share their holiday habits. The Swedish retailer has teamed up with digital media company Fullscreen and media agency Wavemaker for a live stream that offers 100 tips to viewers who plan on hosting guests during the festive season

Publication: Tube Filter

Date: November 21, 2017

HomeLane acquires Capricoast for ₹90 credit

Home interiors brand HomeLane.com has acquired Capricoast.com, a home interiors marketplace, for ₹90 crore in an all-stock deal.

Publication: The Hindu Businessline

Date: November 20, 2017

In the trenches, the team thrived: Ambareesh Murty, CEO, Pepperfryedit

The first funding winter for Indian startups happened in 2012-13. Pepperfry started in January 2012 and by the end of that year, we were beginning to face the brunt of capital-shortage.

Publication: The Economic Times 

Date: November 21, 2017

21 Really Practical And Affordable Things You Should Own By Nowedit

I’ve been using the same surprisingly reliable Ikea set for nearly six years now, but have been eyeing up this well-reviewed and affordable upgrade from Amazon.

Publication: Buzzfeed

Date: November 19, 2017

Empowering and helping women in business to think bigedit

Policy at Uber India; Ritesh Mehta, Head of Policy Programmes – India & South Asia at Facebook; and Vandana Verma, Programme Director at Ikea Foundation.

Publication: Your Story

Date: November 16, 2017

Make your home smog-proof: 5 easy tips to create a green corner that will help you breathe easyedit

The smog is Delhi has been a matter of concern, one that you simply can’t ignore. The greenhouse gasses in Delhi resemble the great smog of 1952.

Publication: The Economic Times

Date: November 17, 2017

Amazon pumps ₹2,900 crore in India unit Amazon Seller Servicesedit

Amazon — the global eCommerce giant, has invested around ₹2,900 crore into its Indian unit Amazon Seller Services. The investment comes just days after the company invested around ₹130 crore into its logistics arm Amazon Transportation Services.

Publication: The Indian Wire

Date: November 15, 2017

Flipkart’s second coming in private labels rides on its customer learningsedit

That’s not all – the company has private labels in fashion, home and kitchen categories, furniture and accessories and electronics. That is much like Amazon, which is aggressively pushing its private labels.

…This is important especially with large appliances and furniture. If it’s a minor repair, a handyman from Jeeves, Flipkart’s product repair, and after-sales customer service capability arm, will fix the product at your home.

Publication: Factor Daily

Date: November 15, 2017

‘Project Disha’ making a difference to the lives of two lakh underprivileged women in India: UNDPedit

‘Project Disha’ was started by UNDP and India Development Foundation (IDF) with the support of IKEA Foundation to improve lives of 1 million women by providing them the opportunity to get a job or become an entrepreneur.

Publication: Business Today

Date: November 14, 2017

By Investing In Women We Are Investing In Future Opportunities For Their Children: Vandana Verma Ikea foundationedit

Asia’s largest women entrepreneurship and economic empowerment platform ‘ThinkBig 2017’ in its fifth edition, was held in Gurugram. The summit is aimed to connect Indian and global corporations with medium and small businesses for future trade and collaboration.

Publication: Businessworld

Date: November 14, 2017

How India Circus started a small online store and went on to catch Godrej’s eyeedit

It was in 2013 that Navroze Godrej, Head, Strategy and Innovation, Godrej & Boyce, decided to invest in India Circus. By December 2015, Godrej Group acquired a controlling stake in the company.

The business continued to be online and they started offline stores at airports. Navroze points out that they saw a synergy between what India Circus does and what they do at Godrej Interio.

Publication: Yourstory

Date: November 13, 2017

New campaigns across television, print, out-of-home and digital mediaedit

Summary of Pepperfry’s festive season marketing campaign featuring Rajkumar Rao and Mrunal Thakur.

Publication: Afaqs (Clip Attached)

Date: November 1, 2017

Online firms look at value creation to seize marketsedit

As vast segments of the taxi, home service and furniture markets remain unorganised, differentiated offerings at scale remain the biggest hurdle.

Includes quote by Pepperfry CEO, Ashish Shah.

Publication: Business Insider (Clip Attached)

Date: November 13, 2017

‘Mistakes in business are best fixed fast’edit

“In a year, our trucks traverse a distance, which is equivalent to the distance of travelling to moon and back five times,” was how founder and CEO of Pepperfry.com Ambareesh Murthy chose to describe the scale of business done by his company.

Publication: The Hindu Kochi

Date: November 11, 2017

The List Of Over 200 Items Now Taxed At Lower Rates Under GSTedit

The Goods and Services Tax Council today decided to cut the rates on 211 items across all tax slabs in an effort to rationalise rates under the new indirect tax regime.

Tax rate on furniture was lowered from 28 percent to 18 percent. Online furniture marketplace Pepperfry said it will pass on the benefit to consumers.

Publication: Bloomberg Quint

Date: November 11, 2017

The experimental artistedit

There is a twinkle in Minu Ninan’s eyes when she speaks about her artworks. The walls of Studio Pepperfry in Panampilly Nagar, Kochi, are adorned with her oil paintings while painted bottles are arranged on shelves and tables.

Publication: Deccan Chronicle

Date: November 11, 2017

Amazon is trying to make a pullout ottoman bed happen and TBH we’re into itedit

Amazon’s new furniture line Rivet debuted last week and while all of it is gorgeous, there was one piece that really stood out. The Rivet Fold has a contemporary classic look. Available in two sophisticated heather grey shades, the oversized ottoman is the perfect finishing touch for your living room. It also happens to conceal a twin-sized bed inside.

Publication: Mashable

Date: November 9, 2017

Getting the table game rightedit

A well-laid table is a visual delight. It is said that “you eat with your eyes first”, and a visually appealing dish increases the appetite. Likewise, a well-laid table enhances the dining experience. Setting a fine table requires appropriate tableware. It is an integral part of the dining room.

Publication: Deccan Herald

Date: November 10, 2017

Amazon is coming after Ikea with its first furniture brands – and it’s one-upping the competition in one major wayedit

Amazon has launched two new furniture brands: Rivet and Stone & Beam. Rivet is a midcentury modern-inspired brand, and Stone & Beam is focused on family-friendly comfort and durability. Both brands ship for free.

Publication: Business Insider

Date: November 8, 2017

Flipkart eyes Pepperfry for strategic investmentedit

Flipkart has initiated talks with India’s top online furniture marketplace Pepperfry for a strategic investment, said four people familiar with the matter, as the ecommerce giant explores ways to diversify its business through acquisitions and investments.

Publication: ET Rise

Date: November 9, 2017

I tried the platform that is using Virtual Reality to help customers find affordable Interior designers in Indiaedit

When it comes to buying furniture, no one has the time to do it the old fashioned way, which required the customer to visit the store, browse through catalogues and then find a way to get it made through an interior designer or a retailer. Livspace which is trying to ‘democratize’ home design is trying to bring homeowners and designers and vendors on the same platform and work simultaneously to create better value for both.

Publication: Business Insider

Date: November 8, 2017

Ikea launches Southeast Asia e-commerce in Singapore, Malaysia, Thailand nextedit

Good news for late-night compulsive online shoppers in this region: Ikea has launched its e-commerce channel in Singapore, and Malaysia is next. The Swedish furniture giant is officially ready for orders at Ikea.sg, and is scrambling to make Malaysia next, in mid-2018

Publication: Mashable

Date: November 6, 2017

NSDC To Organize An Educational Conference On November 14 In Ernakulamedit

He explained that they have invited a number of educational institutions, both national and international to the conference. International industries like Volvo, IKEA too have been invited who wish to invest in India

Publication: Business World

Date: November 6, 2017

Amazon’s new furniture line Rivet is here to compete with Ikea and West Elmedit

Hidden compartments abound and the fabrics and colors look expensive though prices are reasonable. Think somewhere between Ikea and Pottery Barn.

Publication: Mashable India

Date: November 5, 2017

Engineering Graduates on the Rise: Start ups eager to hire 2018 batchedit

Good news to cheer for the engineering graduates, as start ups are in full swing to hire the fresh batch of graduates in their firms. Indian Institute of Technology along with other engineering colleges will soon see the onset of the giant e-commerce and start up firms flowing in their campus to hire the engineers

Publication: Jagran Josh

Date: November 3, 2017

Hyderabad to add 10 mn sft of retail space in 3 yearsedit

With global brands such as Ikea choosing Hyderabad, other brands too will line up their foray and those existing will expand their operations further.

Publication: Telangana Today

Date: November 4, 2017

Pepperfry Brings in New Visual Identity Highlighting Consumer Happinessedit

Pepperfry.com unveiled a new visual identity today. This new logo is built on Pepperfry’s core values of – Intensity and Inclusiveness – and represents its key customer promise – “Happiness”

Publication: Ad Gully

Date: November 3, 2017

Going Hell For Leatheredit

 

Sunil Suresh has been in the leather business for two decades. But his company , Stanley Lifestyles, isn’t into shoes or handbags. It has built its brand by focusing on furniture and automotive seats.

Younger customers lean towards sites such as Urban Ladder and Pepperfry, where furniture is priced between Rs. 15,000 and Rs. 200,000

Publication: Fortune India (Clip Attached)

Date: October 1, 2017

IKEA to open 5-6 stores in Delhi NCRedit

IKEA, the Swedish home furnishings company said it purchased its first land parcel in Gurugram, Haryana and its fourth one in India after Hyderabad, Mumbai and Bengaluru. IKEA said it has ambitious plans to open 5-6 stores in Delhi NCR over the coming years.

Publication: ET Retail

Date: November 2, 2017

Learn structured strokes to beat stressedit

Learn Zentangle, an art created by drawing structured patterns using repetitive strokes on paper…..at Studio Pepperfry, Indirangar from 10:30 AM.

Publication: The New Indian Express: City Express (Clip Attached)

Date: November 2, 2017

IKEA buys 10-acre HUDA plot in Gurugram for Rs 842 credit

The Haryana Urban Development Authority (HUDA) today said it sold approximately 10-acre plot to Swedish furniture maker IKEA for around Rs 842 crore in its single largest property auction till date.

Publication: Financial Express

Date: November 2, 2017

Pepperfry undergoes brand revamp, aims Rs 3,000 crore revenueedit

The online furniture brand Pepperfry, which is targeting to clock a revenue of Rs 3,000 crore by the end of this fiscal, has revamped its look with a refreshed logo and a new brand identity.

Publication: Best Media Info

Date: November 1, 2017

Happiness, Intensity and Inclusiveness: Inside Pepperfry’s visual rejigedit

Pepperfry.com unveiled a new visual identity today. The brand’s new logo is built on Pepperfry’s core values of – Intensity and Inclusiveness – and represents its key customer promise – “Happiness”.

Publication: ET Brand Equity

Date: November 1, 2017

IKEA takes to skill building women for retail through Dishaedit
After 10 years of defining the Indian e-commerce story, what’s next for Flipkartedit

It was in late 2007 that two IIT-Delhi graduates with a couple of years’ work experience at Amazon’s India office decided to start their own venture. E-commerce, as India knew it from Indiamart, was to change forever, though nobody knew it at that time.

Publication: Your Story

Date: November 1, 2017

Can You Spot the Ikea Pieces In These Spaces?edit

Mastering minimalism is all about decorating with a handful of pieces that are high impact. Case in point: Ikea’s Soderhamn Sofa, whose streamlined composition earmarks it as a truly statement worthy piece. Its relatively affordable price tag is also a major draw. Pair the furnishing with a similarly-toned landing pad, and a whitewashed or gray side table, for a monochromatic yet eye-catching finish. Psst! Florals or potted greens will also go a long way. See more of our picks here.

Publication: Huffington post

Date: November 1, 2017

The Real Reason Those Incredibly Boring New IKEA Ads Are So Fascinatingedit

You know those commercials that play on YouTube and stand between you and what you really want to watch? The ones where you can’t wait for the “Skip Ad” button to appear so you can get on with it already? Well, a Swedish ad firm called Akestam Holst has created a series of new ads for IKEA that look like those ads, but they’re simultaneously unbelievably boring and fascinating to watch.

Publication: Forbes.com

Date: November 1, 2017

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