November 28, 2017

Company News

Will have 6-8 stores in Bengaluru by March: Urban Ladderedit

After having received the single brand retail trade license from DIPP in August, online furniture seller Urban Ladder is now looking to become profitable ahead of time. CNBC-TV18’s Rukmini Rao caught up with the Co-Founder Rajiv Srivatsa and quizzed him on the road map ahead.

Includes one minute long video interview of Rajiv Srivatsa

Publication: CNBC TV18

Date: November 27, 2017

Competition and Industry News

Pepperfry’s Ambareesh Murty: 50% of business comes from our house brandsedit

Ambareesh Murty and Ashish Shah of Pepperfry are banking on the potential of e-commerce and offline centres to provide a comprehensive consumer experience. Interview with the founders.

Publication: Livemint

Date: November 28, 2017

Pepperfry’s recipe for successedit

After initial struggles, Pepperfry now commands 50% market share in the online furniture segment. Its sights are now set on an IPO and $1 billion in sales.

“I envision this category as a few-player market,” says Ashish Goel, co-founder and chief executive, Urban Ladder Home Decor Solutions Pvt. Ltd, which runs Urban Ladder. “Over 10 years, maybe three or four companies will exist, but with a billion dollars in revenue.” Urban Ladder is Pepperfry’s closest competitor, with revenues of Rs 56 crore in financial year 2016 and an even wider loss than PepperFry’s at Rs 175 crore for the year, show company filings with the RoC.

Publication: Livemint

Date: November 28, 2017

When Renting trumps Buyingedit

A mobile demographic, disposable income and a willingness to leave the comfort zone of wholly owning something act as propellers for the sharing/rental products business. What’s surprising is, it may not always be about incapability to buy.

Publication: Financial Express

Date: November 28, 2017

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