Competition and Industry News
10 psychological retail tricks to make you splurge this holiday seasonedit
Why not send a message that your company cares about the environment and — at the same time — ensure customers hit the stores armed with an empty bag? Ikea, Walmart are among the many retailers that offer reusable shopping bags or large trolleys.
Publication: Indian Tax Home
Date: November 26, 2017
AR & VR Are Two Different Technologies. It’s High Time You Knew The Difference & How They Work!edit
Global lifestyle brand IKEA has an AR app on the iPhone that lets users try out furniture inside a home using the camera from the smartphone, giving buyers a good idea of the dimensions of the furniture.
Publication: Indiatimes
Date: November 26, 2017
THE UGLY INDIANedit
Speaking of which, things won’t be easy for Ikea whose biggest challenge lies in changing the Indian aesthetic while getting the couch potato to assemble the damn couch.
Publication: Deccan Chronicle (Clip Attached)
Date: November 26, 2017