Company News
Specialty online retail firms hasten offline push to fend off Amazon, Flipkartedit
Lenskart, Urban Ladder, FirstCry and Pepperfry are investing heavily in offline stores to give a ‘touch and feel’ experience to their customers
Includes quote by Ashish Goel, ” As an omni-channel brand, we thrive on the value proposition created by being category-specific….”
Publication: Mint
Date: November 2, 2017
Competition and Industry News
Learn structured strokes to beat stressedit
Learn Zentangle, an art created by drawing structured patterns using repetitive strokes on paper…..at Studio Pepperfry, Indirangar from 10:30 AM.
Publication: The New Indian Express: City Express (Clip Attached)
Date: November 2, 2017
IKEA buys 10-acre HUDA plot in Gurugram for Rs 842 credit
The Haryana Urban Development Authority (HUDA) today said it sold approximately 10-acre plot to Swedish furniture maker IKEA for around Rs 842 crore in its single largest property auction till date.
Publication: Financial Express
Date: November 2, 2017
Pepperfry undergoes brand revamp, aims Rs 3,000 crore revenueedit
The online furniture brand Pepperfry, which is targeting to clock a revenue of Rs 3,000 crore by the end of this fiscal, has revamped its look with a refreshed logo and a new brand identity.
Publication: Best Media Info
Date: November 1, 2017
Happiness, Intensity and Inclusiveness: Inside Pepperfry’s visual rejigedit
Pepperfry.com unveiled a new visual identity today. The brand’s new logo is built on Pepperfry’s core values of – Intensity and Inclusiveness – and represents its key customer promise – “Happiness”.
Publication: ET Brand Equity
Date: November 1, 2017
IKEA takes to skill building women for retail through Dishaedit
IKEA Foundation, IKEA Group’s philanthropic arm, in partnership with the United Nations Development Program and the India Development Foundation has begun training women for the retail sector.
Publication: Hindu Business Line
Date: November 1, 2017