Competition and Industry News
‘IKEA keen to source more locally’edit
Swedish home furnishings retailer IKEA is keen on sourcing more products locally as part of its focus on keeping prices affordable for the consumer. The firm aims to source more than the 30% norm (for foreign single brand retail companies) stipulated by the Government of India.
Publication: The Hindu
Date: November 22, 2017
IKEA takes unique tech road in India to influence consumers purchase decisionsedit
IKEA has embarked on a digital transformation journey leaving behind the conventional store concept. The Ikea Place app automatically scales products based on room dimensions with 98% accuracy.
Publication: Financial Express
Date: November 23, 2017
IKEA opens first Hej Home in India at Hyderabadedit
IKEA, the Swedish furnishing retailer, on Wednesday opened its first experiential centre Ikea Hej (Hello) Home close to the IT hub of Hyderabad and their upcoming first store in the country. The Hej Home provides some insight into Ikea products and solutions which its future customers can actually buy when the store opens in India at Hyderabad early next year.
Publication: The Hindu Business Line
Date: November 22, 2017