Competition and Industry News
After 10 years of defining the Indian e-commerce story, what’s next for Flipkartedit
It was in late 2007 that two IIT-Delhi graduates with a couple of years’ work experience at Amazon’s India office decided to start their own venture. E-commerce, as India knew it from Indiamart, was to change forever, though nobody knew it at that time.
Publication: Your Story
Date: November 1, 2017
Can You Spot the Ikea Pieces In These Spaces?edit
Mastering minimalism is all about decorating with a handful of pieces that are high impact. Case in point: Ikea’s Soderhamn Sofa, whose streamlined composition earmarks it as a truly statement worthy piece. Its relatively affordable price tag is also a major draw. Pair the furnishing with a similarly-toned landing pad, and a whitewashed or gray side table, for a monochromatic yet eye-catching finish. Psst! Florals or potted greens will also go a long way. See more of our picks here.
Publication: Huffington post
Date: November 1, 2017
The Real Reason Those Incredibly Boring New IKEA Ads Are So Fascinatingedit
You know those commercials that play on YouTube and stand between you and what you really want to watch? The ones where you can’t wait for the “Skip Ad” button to appear so you can get on with it already? Well, a Swedish ad firm called Akestam Holst has created a series of new ads for IKEA that look like those ads, but they’re simultaneously unbelievably boring and fascinating to watch.
Publication: Forbes.com
Date: November 1, 2017