Industry
The sanctity of Fulcrumsedit
Finally, the second edition of Fulcrums have witnessed numerous submissions and are waiting to be screened by the eminent jury. Last year as the Fulcrums made their debut, The Promise Foundation, of which I’m a Co-founder and Advisor played a subtle role of hosting them. This year the dynamics have changed where The Promise Foundation is a majority owner and has decided to bring in new rigour and discipline to the Awards. It is probably the only awards system in the world for Public Relations to have –
An independent and full-time Awards Director A Big Four firm as the Process Reviewer A strong jury that has close to zero conflict ...Rolls-Royce India hires First Partners for PR for India and South Asiaedit
Rolls-Royce India has awarded its PR and communications responsibilities to First Partners for India and South Asia region. The account was handled by Weber Shandwick in India earlier. First Partners founding partners, Atul Ahluwalia, Dilip Yadav and Santanu Gogoi quit Weber in 2015 after a long innings and subsequently started their own firm.
First Partners’ mandate is to develop and implement a strategic communications framework for Rolls-Royce India & South Asia by reinforcing the brand’s core values and strengthening its positioning amongst key stakeholders.
“India is a strategic growth market for Rolls-Royce. As we continue to grow our footprint in the country, we need a stronger focus on an effective industrial communication supported by a cohesive content-led approach. First Partners was aligned ...