Industry
MullenLowe Lintas Group launches new full-service agency, PointNine Lintas. Vikas Mehta named CEOedit
MullenLowe Lintas Group today announced the launch of its new independent full-service agency in India, PointNine Lintas. It will offer omni-channel marketing capabilities including creative (on and offline), PR, activation, experiential, social, media and digital transformation; all under one roof.
Why do emotions help in brand storytelling?edit
Coke or Pepsi? Domino’s or Pizza Hut. Samsung or iPhone?
When you have two products that are fairly similar in utility, taste and price, what is it that makes you like one more than the other.
Communication professionals, say that the difference lies on the ‘emotional connect’ you have with the brand. And at the end of the day, using emotions in brand storytelling, is what gives your story the extra edge.
Says Sujit Patil, head of corporate communications, Vedanta agrees, saying, “Marketers who have mastered this psychology of emotional connections are on the top. For me, a brand is nothing but a mental image of a product or service created in my mind. More the emotions attached, more ...