Competition
Publicis Communications relaunches Arc Worldwide in Indiaedit
MUMBAI: Paris-based multinational advertising group Publicis Communications has re-launched in India its global brand activation and experiential shopper agency, Arc Worldwide.
Arc will work closely with all Publicis Communications India agencies, such as the Leo Group, Publicis Worldwide (including Marcel), Publicis Beehive, L&K Saatchi & Saatchi, and MSLGroup, and their roster of clients. Arc was initially launched in India in 2007, but served largely as a digital agency.
“Arc Worldwide is a critical piece in our ambition for Publicis Communications in India. Arc will create more momentum for our ‘Power of One’ platform,” said Saurabh Varma, chief executive officer, Publicis Communications India, and Leo Burnett South Asia. In 2016, the Publicis Group consolidated its operations in India, ...