Competition
Are we media ready?edit
A byline by BN Kumar, Executive Director at Concept PR
I do not need to attend workshops on press release writing,” said the vice president of a PR firm when she was told that she missed a training session. She obviously ignored the unwritten dictum that the process of learning never ends.
Then we often come across senior PR professionals writing essays for Press Releases! Their argument is: Let journalists write what and how they want, we only provide facts. This where all these PR professionals are wrong, totally.
Everybody talks about it and nobody does anything about it. Similarly, all talk about being media-friendly and conveniently ignore the need to practice what they preach or believe. Being media-friendly is not just about making friends ...
Industry
Fuzion PR acquires digital newbie ‘SocialOCD’edit
Fuzion PR Pvt. Ltd. has acquired the recently set up digital media agency, SocialOCD to expand and strengthen its presence in digital and online arena.
With the investment of INR 5 Million, SocialOCD has become the first digital and social media agency to attract a funding within 3 months of its inception. “The acquisition will help Fuzion PR Pvt. Ltd. to move towards achieving its aim of being the pioneer in regional digital business in India.” said Mukesh Kharbanda, MD, Fuzion PR Pvt. Ltd. in a statement.
Fuzion PR Pvt. Ltd. has 14 offices in India with over 100 employees. Commenting on the acquisition, Kharbanda said, “The PR segment in India is expected to grow in double digits annually and digital ...