Competition
MSL India announces new leadership roles in video, social and contentedit
MSL India, Publicis Groupe’s communications and engagement firm, has further enhanced its integrated communications offering by hiring specialised talent for its video, social and content divisions. It has hired Ashish Mehrotra from Culture Machine, Urvashi Pant from Femina and Ankita Chawla who’s worked with NDTV, Webchutney and Wunderman in the past.
The new hires will enable MSL to provide its clients with platform as well as format-specific content expertise.
Mehrotra who joins as the chief video officer will lead the in-house, national multimedia production team.
Chawla, chief of social voice has more than a decade of experience in copywriting, digital marketing and social media management.
Pant, chief content officer will lead the national content practice at MSL ...
Industry
The Media Rumble beginsedit
Amit Prabhu writes about The Media Rumble:
On Friday morning, I made my way to the Bikaner House Delhi to attend an event whose time had come. I was wondering for the longest time as to why had no one bothered to build a conference of certain stature around news and journalists. I would have loved to create one but I realised that a practitioner would be better positioned to pull this off.
At the outset, I must say Hat’s Off to Sanjoy Roy and Madhu Trehan for pulling this off. Not only was it well organised – which is the look and feel but it was well attended by as well despite the heat of mid-July ...
SPAG founder Aman Gupta invests in new speciality communications firm Commwiseredit
Witnessing the growth in professional services segment along with changing needs of technology sector (Consumer and Enterprise), Aman Abbas who has spent close to two decades in PR industry announced his plans to launch specialist communications firm to focus on these sectors.Commwiser will initially operate from its office in Delhi-NCR and Mumbai and will follow up with expansion in South East Asia.
According to Aman Abbas, “Professional services sector in India is one of the fastest growing sectors and ranges across domains including accounting, legal, consulting, financial, human capital, technology and many more. That along with my personal passion for technology sector will allow ‘Commwiser’ to offer specialist knowledge and services to this sector.”
Commwiser, since its inception ...