Competition
Microsoft India Parts Ways With Edelman Following PR Reviewedit
One of India’s key communications mandates will be split between Genesis Burson-Marsteller and Perfect Relations.
NEW DELHI — Microsoft India has parted ways with Edelman following a competitive review of one of the country’s key communications assignments.
Microsoft has chosen to bring in Genesis Burson-Marsteller to replace Edelman, which had led the account since 2014. The decision comes despite Edelman’s global Microsoft relationship, and follows a pitch that involved some of India’s top PR agencies.
Edelman had previously led the Microsoft India’s consumer, B2B and corporate/citizenship remit. Perfect Relations, which also plays a role on the business from its Gurgaon office, has also been retained following the review.
Confirming the decision, Microsoft India corporate communications and citizenship director Gayatri ...
Weber Shandwick India appointed as communications partner of PSI Indiaedit
Following participation from leading agencies within the country, Population Services International (PSI) India has appointed Weber Shandwick India as its communication partner.
Established in 1988, PSI India complements the efforts of the Government of India in priority health areas of maternal and child health, sanitation, tuberculosis, family planning, and gender-based violence. Using PSI’s market development approach and targeted social behaviour change, PSI India works to address market failures in the public health space across the country.
As communication partners, Weber Shandwick will be responsible for work with a specific focus on areas such as Healthcare, Sanitation and Family Planning for PSI India.
“For us, it was all about finding a communication partner that understands us ...
Industry
These CEOs Are Going to Make a Difference by Singingedit
Vocal skills are perhaps not an essential quality for being a CEO. But in this case, they certainly made a difference. A group of CEOs took to take the stage as part of the Genesis Foundation’s ‘CEOs Sing for GF Kids’ event on 22nd July, 2017. Among the CEOs participating were Philipe Haydon, CEO of the Himalayan Drug Company, Sanjay Sarin, CEO & MD, Tata Coffee, and Suprotik Das, MD Nordstrom
Atul Ahuja, President, Learning Palm, singing his heart away.The Genesis Foundation is a not-for-profit organisation that facilitates medical treatment for critically ill under-privileged children with heart disorders. The children supported by the foundation belong to families with an income of less than Rs 10,000 per ...