| Category | Stories |
|---|---|
| Competition | 22 |
| Industry | 11 |
Competition
Sanjeev Anand takes over as COO, Perfect Relations, replaces Madhu Chibberedit
A Mayo college alumni, Sanjeev Anand, has taken over as COO of Perfect Relations two weeks ago. Anand was previously heading Image Inc. Public Relation, part of Denstu Aegis Network. Anand replaces Madhu Chibber who took over as COO in 2014.
Perfect Relations has also made Rohan Sukhatankar the Mumbai branch head.
PR firm asks Delhi government for dues, threatens legal actionedit
Image management agency Perfect Relations, which was hired last year by the Delhi government, has sent a letter to it asking for its “outstanding payment” on account of service fee for communications consultancy and execution of the ‘Talk to AK Campaign’ within 30 days and 15 days, respectively. The firm has said that if it’s not paid, it will withdraw its services and initiate legal proceedings.
Publicis Media creates future-focused NexGen board, to drive transformationedit
Publicis Media has created a next generation board which will work with the company’s global executive group to address opportunities and drive transformation across the company.
Board members have the full support from local and global leadership, providing a real opportunity to influence the direction of all brands and practices within Publicis Media, challenge the status quo and implement global initiatives and projects
Text 100 To Lead $1.5m Comms Remit For Vietnam’s TOSY Roboticsedit
Vietnamese toy company TOSY Robotics has chosen Text100 and Path Interactive to handle marketing communications duties worth $1.5m for the launch of a new gaming robot to be released at the end of 2017.
In a one-year contract finalized at the end of March, the firms are tasked with delivering integrated services spanning media relations, influencer relations, social media, content creation and design. TOSY has not had agency representation for several years.
Concept PR bags America’s PR World Goldedit
Exchange4media Business Standard
n a major international recognition, Concept Public Relations India has been chosen for the Gold award in the ‘PR Milestone of the Year’ category at the prestigious 7th Annual PR World Awards instituted by Silicon Valley Communications llc, USA.
The SVUS PR World Awards are the world’s premier public relations awards programme, created to honour and generate industry-wide and peer recognition of the achievements and positive contributions of Public Relation agencies, organizations and individuals from all over the world.
Concept PR forays into Kerala marketedit
Concept Public Relations India has now entered the Kerala market with an office in Kochi. The company has appointed S. Ajith Kumar as Vice President to head business in the region.
Commenting on the new move, Ashish Jalan, CEO and Director of Concept PR, said: “Kerala has always been an interesting market and is very important to us. We will soon have our presence in Thiruvananthapuram and Kozhikode to cover the entire state.
Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra verticaledit
Vrinda Walavalkar, a veteran communications professional with cross-industry corporate communications and marketing experience, has joined Adfactors PR as Senior Vice-President, in charge of the new Energy and Infrastructure vertical, besides providing strategic counsel to the Pharma and Healthcare practice.
Has PR become harder?edit
In this two part article, PRmoment India looks at the demands on PR today and what is being done about redundant skills. First up, what are the new challenges of PR today? Is it much harder today to be in PR?
Various representatives from a few Public Relations firms express their views in this article on challenges in the industry.
Publicis Communications brings its video production unit, Prodigious, to Indiaedit
Publicis Communications has launched Publicis’s specialist production company Prodigious in India. Prodigious produces and delivers video, digital and print-led branded content. Prodigious India will offer its services across all Publicis Communications agencies including The Leo Burnett Group, Publicis Worldwide (including Marcel), Law & Kenneth Saatchi & Saatchi, and MSLGROUP.
Speaking about the launch of Prodigious, Saurabh Varma, CEO, Publicis Communications India, said, “There has never been a better time to announce the launch of our own specialist production division. We hope to make Prodigious a major player in production in India in the next three years. To that end, we have made deep investments and put together a team of the best talent, technology and equipment ...
How MSLGROUP, India has thrived in the aftermath of the exit of its founders!edit
In November 2014 when the founders of Hanmer and Partners decided to exit the firm they had built and later sold to Publicis Groupe there was a slight air of uncertainty. Because the firm was led from Mumbai with marquee clients based in the financial capital. The two successors who were chosen to jointly lead the firm were Delhi based. While they were being prepared for the baton to be handed over the news came as a surprise to several of the firms, employees and clients. Thereafter, in 2015 and 2016 Amit Misra with the support of Chetan Mahajan brought in a new lease of life to the firm to make it a Top 4 firm in ...
Perfect Relations to add VR and AR to its digital offeringedit
PR agency Perfect Relations has added a new vertical to its digital division—virtual and augmented reality. The division’s aim is to enable brands to create effective PR campaigns, which will use new technologies to showcase clients’ products and services in a unique manner.
In line with the Digital India initiative, Perfect Relations will help bridge the gap between brands and the experiences they offer to online audiences. “Our objective is to create not just single experiences for the audience but move towards properties for our clients, which they can use on a long-term basis and reap the benefits of this new-age touchpoint with the audience. We are in talks with leading future technology innovators and recruiting creative talent,” ...
Genesis Burson-Marsteller wins at PR Week Global Awardsedit
Within three years of its inception, the Health and Wellness Practice at public relations and public affairs consultancy Genesis Burson-Marstellerhas won the Best Campaign in Public Sector for Immunization Technical Support Unit’s (ITSU) One Shot Against Seven Deadly Diseases at the PR Week Global Awards held in London on May 11. The Ministry of Health and Family Welfare (MoHFW), Government of India, and the Public Health Foundation of India (PHFI) established the ITSU jointly.
Sheena Sharma, Chief Health and Wellness, Issues and Crisis and Client Studio, said, “We are delighted to accept this award as recognition of the work done by our teams and our client. Working on such a large-scale immunization campaign by itself was a great ...
What makes Edelman the number one international firm in Indiaedit
Amith Prabhu talks about the journey of Edelman in India
The Power of Creativity in Public Relationsedit
An article on creativity in Public Relations by B N Kumar, Executive Director at Concept PR
Indian BSFI CEOs’ top concern is engaging millennials: MSLGROUP reportedit
The majority of CXOs surveyed (87%) for a study on financial communications in India, said that millennials customers were driving their communications strategy.
The study, ‘Fincomm Imperatives 2017’, brought out by MSLGROUP in India spoke to 50 CXOs in BSFI on a range of questions about their communication challenges. Among the key findings is the fact that 84% of the CXOs believe that customers today want instant gratification of their needs when it comes to financial service apps. This is in keeping with the social media environment that encourages such behaviour.
While, most CXOs said that they are going for a digital strategy in keeping with what the customer wants, the report says BSFI communicators should focus ...
Publicis Worldwide appoints Ravpreet Ganesh as executive directoredit
Publicis Worldwide has announced the appointment of Ravpreet Ganesh as executive director. Confirming the news, Ganesh tells afaqs! that the appointment was made in April 2017.
Ganesh will be based in the New Delhi office and would be managing firm’s New Delhi and Mumbai operations. Before joining Publicis Worldwide, she was working with Leo Burnett in the role of executive vice president.
Speaking on her appointment, Ganesh tells us, “My endeavour would be to provide integrated creative business solutions to meet the challenges of today’s highly competitive marketplace . Publicis has deep-rooted relationships with clients. I look forward to unleashing the ‘Power of One’ in partnership with the team here.”
Ravpreet will be reporting to Srija ...
How Prema Sagar Transformed The Indian PR Industry With Her Company Genesisedit
Prema Sagar is a pioneer in the Indian PR Industry. She set up one of India’s largest public relations firms, Genesis PR in 1992 when the public relations industry was still at a nascent stage.
The company was acquired by global giant Burson-Marsteller in 2005. Prema is the Vice Chair for Burson-Marstellar Asia-Pacific and has received many accolades for her work in the industry. She speaks to SheThePeople.TV about her journey, how her company paved the way for the PR industry in India, and how it has adapted to changing digital landscape.
PR Pundit wins mandate for DLF Premium Mallsedit
DLF Premium Malls has assigned the PR duties of five of its premium malls to PR Pundit. As part of this association, PR Pundit will manage an integrated communications program for the premium retail hubs including DLF Promenade (Vasant Kunj), DLF Place (Saket), DLF Mall of India (Noida), DLF City Centre (Chandigarh), and DLF Cyber Hub (Gurgaon).
Confirming the appointment, Pushpa Bector, Executive VP and Head, DLF Premium Malls, said, “We are delighted to assign the communication duties of our malls to PR Pundit. Their well-rounded experience across fashion, F&B, and entertainment makes a perfect fit for our requirements. We look forward to creating some memorable campaigns with them.
Pleased with securing the mandate, Archana Jain, Managing Director, ...
PR Boutiques International expands membership by adding Nucleus PR in Indiaedit
PR Boutiques International (PRBI), the worldwide collaborative network of boutique public relations firms, has added the first member from the Asian sub-continent to its prestigious group: Nucleus Public Relations, headquartered in Bengaluru, India. This brings the organization’s membership to 37 agencies, representing 13 countries.
PRBI is an international network of independent public relations firms. The principals of each agency are experienced practitioners who have held senior positions in large PR agencies and/or corporations and now put service first working directly with clients. Through collaboration in PRBI, member agencies offer the personalized, senior-level expertise of a boutique firm combined with the broad, global reach and market specialization of much larger agencies.
“We are excited to continue to grow and ...
Madison World acquires Brand-commedit
Madison World has acquired a controlling stake in Bengaluru-based brand consulting and public relations firm Integrated Brand-comm
Bengaluru: Madison World, the largest independent media company in the country, has acquired a controlling stake in Bengaluru-based brand consulting and public relations firm Integrated Brand-comm Pvt. Ltd.
The acquisition comes in the wake of company’s efforts to consolidate its public relation offering. Madison declined to divulge the percentage of the stake acquired or the size of the deal.
Founded by Ramanujam Sridhar, Brand-comm is an 18-year-old communications consulting company with operations in six cities including Bengaluru, Delhi, Mumbai, Chennai, Kolkata and Hyderabad. Its range of integrated services include comprehensive consultancy across brand consulting, public relations and digital marketing.
Brand-comm ...
Adfactors is a major factor in putting Indian PR consulting on the global mapedit
By Amith Prabhu
This will be a series running through all Mondays in May focussing on the Top Five Consultancies in India of which only one is Indian. Every year The Holmes Report publishes the list of the world’s 250 largest consultancies based on the revenue of the previous year. This is an authoritative list and keenly sought after. In the last couple of years Adfactors broke into the Top 100 and has been hovering in the 80s. This year, Adfactors closed its books as the first Indian firm to have a revenue upwards of Rs 150 crore per annum, which translates to about Rs 12 crore per month. It is possibly the only firm to have atleast ...
Sakshi Choubey appointed as Blue Vector COOedit
Blue Vector, the young Gurgaon-based design and communications agency has roped in Sakshi Choubey as the new chief operating officer of the company. This follows their decision to expand to Bangalore earlier this month. This makes Choubey one of the youngest COO’s in the PR and digital communication space.
Choubey joins from WordsWork where she worked as a senior communications consultant and sports lead, dealing with brands such as Hockey India, Yuvraj Singh and YWC – his fashion brand and Hero Women’s Indian Open (Golf).
“Sakshi’s incredible PR skills and her substantial experience will contribute positively to our growing team,” said Piyush Kedia, founder and CEO of Blue Vector. “Since our inception, we have consistently tried to build a team of responsible ...
Industry
Professional bodies launch crusade against quarrying on picturesque Parsik Hilledit
The Maharashtra Pollution Control Board (MPCB) itself has said that the air pollution levels in the areas around stone crushers of quarries are 100 times the acceptable levels. Public Relations Council of India (PRCI) the premier national body of PR, media, advertising, HR professionals and mass communication academicians and students has embarked on this unique communication campaign to draw the attention of all stakeholders to the hazards of Parsik Hill quarrying.
To survive every Asian PR agency must be an integrated, digital, marketing firm says Harjiv Singh founder of Gutenbergedit
Change is the only constant. This line, attributed to the Greek philosopher Heraclitus, was written for PR in 2017. Today, across the world, the industry stands at the crossroads between digital, content, video and mobile. It is in a unique place to leverage these mediums. But in order to succeed, traditional PR agencies have to evolve.
Are remote working and employee equity creating an improved culture for India’s emerging PR firms?edit
A group of emerging firms, mostly boutique size, are experimenting with office formats and reward systems to drive creativity.
Creating corporate reputation that’s ‘real’edit
Today, we notice companies turning to blogs to complement their communications bouquet. Considering the storytelling angle, blogging is a powerful tool for communicating business stories. Communicating business stories in a compelling way, helps engage new audiences and build relationships with existing customers. It also positions you as a thought-leader in your space. Thus, this can be a powerful way to aid business growth, in the long term.
No quick-fix, PR is investment in future!edit
Unfortunately, many corporates still look for PR solutions only when they are under fire. They do not invest in PR from the beginning of their businesses. If your reputation is good – that is if you have done good reputation building exercise – crisis could be a passing cloud, unless of course something terrible like a Bhopal gas tragedy occurs. The world stands by you if you enjoy a clean reputation. Even trade bodies openly support you. We have seen a recent instance of a big corporate captain coming under cloud during the coalgate scam and emerged without his shirt getting wet.
Ameer Ismail promoted as Golinopinion presidentedit
PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firmGolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as JV partner in India in 2014. GolinOpinion operates as a part of the marketing services offerings of MullenLowe Lintas Group.
Five ways to build a creative culture in a PR firmedit
A regular question seems to crop up at the moment: “How do you keep an agency creative for so long?” In my case, 16 years. So, in response, I usually say something around constant evolution, never standing still – and always delivering.
But the truth is actually more complicated. That’s because whilst it’s easy to talk creative, it’s much harder to deliver it, year in year out. And to do this either for established clients or for new ones, to meet challenging briefs or (much worse) to deliver on no brief at all. The expectation is you always will, though. Here are five things that I believe drive a creative culture:
At 25 years, Genesis BM is the oldest among the leading firms in Indiaedit
Among India’s top four firms Genesis Burson Marsteller (GBM) has the unique distinction of being the only one with a woman at the helm of affairs. In fact, it is the only international firm in this elite group that still has a founder around despite having sold out to WPP over a decade ago. Prema Sagar’s professional journey is a story that is now legendary. GBM, as the firm is known in India, has several firsts to its credit. It was one of the first PR firms to have made Gurgaon its base. It was the first to introduce a management trainee programme (famous as the ALP) which included a penalty for those who broke the bond ...
The Future of Public Relations: Trends, Skills, PR vs. Marketingedit
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations and the Association of National Advertisers.
The report was based on data from a survey of 875 public relations professionals (63% work for an agency; 37% work in-house) as well as data from a survey of 101 in-house marketers.
PR Boutiques International expands membership by adding Nucleus PR in Indiaedit
PR Boutiques International (PRBI), the worldwide collaborative network of boutique public relations firms, has added the first member from the Asian sub-continent to its prestigious group: Nucleus Public Relations, headquartered in Bengaluru, India. This brings the organization’s membership to 37 agencies, representing 13 countries.
PRBI is an international network of independent public relations firms. The principals of each agency are experienced practitioners who have held senior positions in large PR agencies and/or corporations and now put service first working directly with clients. Through collaboration in PRBI, member agencies offer the personalized, senior-level expertise of a boutique firm combined with the broad, global reach and market specialization of much larger agencies.
“We are excited to continue to grow and ...
The 30 Top Corporate Communication Teams in Indiaedit
There are over a thousand companies in India that have a communications leader. This is a back-of-the-envelope estimate. Even if the Top 25 firms had an average of 40 clients, we would reach a four-digit figure. These companies include listed companies, private limited companies and multinational companies. There are at least 300 companies that have a communications team, which means two or more people managing this function on their own or with the help of a PR firm. Around a dozen teams have gained prominence in the last couple of years for the great work they do, the amazing campaigns they run, the sheer number of awards they win and the magnitude of the mandate they have. ...