Competition
Text 100 To Lead $1.5m Comms Remit For Vietnam’s TOSY Roboticsedit
Vietnamese toy company TOSY Robotics has chosen Text100 and Path Interactive to handle marketing communications duties worth $1.5m for the launch of a new gaming robot to be released at the end of 2017.
In a one-year contract finalized at the end of March, the firms are tasked with delivering integrated services spanning media relations, influencer relations, social media, content creation and design. TOSY has not had agency representation for several years.
Industry
No quick-fix, PR is investment in future!edit
Unfortunately, many corporates still look for PR solutions only when they are under fire. They do not invest in PR from the beginning of their businesses. If your reputation is good – that is if you have done good reputation building exercise – crisis could be a passing cloud, unless of course something terrible like a Bhopal gas tragedy occurs. The world stands by you if you enjoy a clean reputation. Even trade bodies openly support you. We have seen a recent instance of a big corporate captain coming under cloud during the coalgate scam and emerged without his shirt getting wet.
Ameer Ismail promoted as Golinopinion presidentedit
PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firmGolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in bringing Golin on-board as JV partner in India in 2014. GolinOpinion operates as a part of the marketing services offerings of MullenLowe Lintas Group.