Competition
What makes Edelman the number one international firm in Indiaedit
Amith Prabhu talks about the journey of Edelman in India
The Power of Creativity in Public Relationsedit
An article on creativity in Public Relations by B N Kumar, Executive Director at Concept PR
Indian BSFI CEOs’ top concern is engaging millennials: MSLGROUP reportedit
The majority of CXOs surveyed (87%) for a study on financial communications in India, said that millennials customers were driving their communications strategy.
The study, ‘Fincomm Imperatives 2017’, brought out by MSLGROUP in India spoke to 50 CXOs in BSFI on a range of questions about their communication challenges. Among the key findings is the fact that 84% of the CXOs believe that customers today want instant gratification of their needs when it comes to financial service apps. This is in keeping with the social media environment that encourages such behaviour.
While, most CXOs said that they are going for a digital strategy in keeping with what the customer wants, the report says BSFI communicators should focus ...
Publicis Worldwide appoints Ravpreet Ganesh as executive directoredit
Publicis Worldwide has announced the appointment of Ravpreet Ganesh as executive director. Confirming the news, Ganesh tells afaqs! that the appointment was made in April 2017.
Ganesh will be based in the New Delhi office and would be managing firm’s New Delhi and Mumbai operations. Before joining Publicis Worldwide, she was working with Leo Burnett in the role of executive vice president.
Speaking on her appointment, Ganesh tells us, “My endeavour would be to provide integrated creative business solutions to meet the challenges of today’s highly competitive marketplace . Publicis has deep-rooted relationships with clients. I look forward to unleashing the ‘Power of One’ in partnership with the team here.”
Ravpreet will be reporting to Srija ...