Competition
Has PR become harder?edit
In this two part article, PRmoment India looks at the demands on PR today and what is being done about redundant skills. First up, what are the new challenges of PR today? Is it much harder today to be in PR?
Various representatives from a few Public Relations firms express their views in this article on challenges in the industry.
Publicis Communications brings its video production unit, Prodigious, to Indiaedit
Publicis Communications has launched Publicis’s specialist production company Prodigious in India. Prodigious produces and delivers video, digital and print-led branded content. Prodigious India will offer its services across all Publicis Communications agencies including The Leo Burnett Group, Publicis Worldwide (including Marcel), Law & Kenneth Saatchi & Saatchi, and MSLGROUP.
Speaking about the launch of Prodigious, Saurabh Varma, CEO, Publicis Communications India, said, “There has never been a better time to announce the launch of our own specialist production division. We hope to make Prodigious a major player in production in India in the next three years. To that end, we have made deep investments and put together a team of the best talent, technology and equipment ...