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Madison World has acquired a controlling stake in Bengaluru-based brand consulting and public relations firm Integrated Brand-comm

Bengaluru: Madison World, the largest independent media company in the country, has acquired a controlling stake in Bengaluru-based brand consulting and public relations firm Integrated Brand-comm Pvt. Ltd.

The acquisition comes in the wake of company’s efforts to consolidate its public relation offering. Madison declined to divulge the percentage of the stake acquired or the size of the deal.

Founded by Ramanujam Sridhar, Brand-comm is an 18-year-old communications consulting company with operations in six cities including Bengaluru, Delhi, Mumbai, Chennai, Kolkata and Hyderabad. Its range of integrated services include comprehensive consultancy across brand consulting, public relations and digital marketing.

Brand-comm ...