Competition
Adfactors PR hires Vrinda Walavalkar to lead Energy and Infra verticaledit
Vrinda Walavalkar, a veteran communications professional with cross-industry corporate communications and marketing experience, has joined Adfactors PR as Senior Vice-President, in charge of the new Energy and Infrastructure vertical, besides providing strategic counsel to the Pharma and Healthcare practice.
Industry
At 25 years, Genesis BM is the oldest among the leading firms in Indiaedit
Among India’s top four firms Genesis Burson Marsteller (GBM) has the unique distinction of being the only one with a woman at the helm of affairs. In fact, it is the only international firm in this elite group that still has a founder around despite having sold out to WPP over a decade ago. Prema Sagar’s professional journey is a story that is now legendary. GBM, as the firm is known in India, has several firsts to its credit. It was one of the first PR firms to have made Gurgaon its base. It was the first to introduce a management trainee programme (famous as the ALP) which included a penalty for those who broke the bond ...
The Future of Public Relations: Trends, Skills, PR vs. Marketingedit
Public relations professionals say digital storytelling and social listening are the trends that will most influence the future of the field, according to recent research from the USC Annenberg Center for Public Relations and the Association of National Advertisers.
The report was based on data from a survey of 875 public relations professionals (63% work for an agency; 37% work in-house) as well as data from a survey of 101 in-house marketers.