Competition
How Prema Sagar Transformed The Indian PR Industry With Her Company Genesisedit
Prema Sagar is a pioneer in the Indian PR Industry. She set up one of India’s largest public relations firms, Genesis PR in 1992 when the public relations industry was still at a nascent stage.
The company was acquired by global giant Burson-Marsteller in 2005. Prema is the Vice Chair for Burson-Marstellar Asia-Pacific and has received many accolades for her work in the industry. She speaks to SheThePeople.TV about her journey, how her company paved the way for the PR industry in India, and how it has adapted to changing digital landscape.