Competition
How MSLGROUP, India has thrived in the aftermath of the exit of its founders!edit
In November 2014 when the founders of Hanmer and Partners decided to exit the firm they had built and later sold to Publicis Groupe there was a slight air of uncertainty. Because the firm was led from Mumbai with marquee clients based in the financial capital. The two successors who were chosen to jointly lead the firm were Delhi based. While they were being prepared for the baton to be handed over the news came as a surprise to several of the firms, employees and clients. Thereafter, in 2015 and 2016 Amit Misra with the support of Chetan Mahajan brought in a new lease of life to the firm to make it a Top 4 firm in ...
Perfect Relations to add VR and AR to its digital offeringedit
PR agency Perfect Relations has added a new vertical to its digital division—virtual and augmented reality. The division’s aim is to enable brands to create effective PR campaigns, which will use new technologies to showcase clients’ products and services in a unique manner.
In line with the Digital India initiative, Perfect Relations will help bridge the gap between brands and the experiences they offer to online audiences. “Our objective is to create not just single experiences for the audience but move towards properties for our clients, which they can use on a long-term basis and reap the benefits of this new-age touchpoint with the audience. We are in talks with leading future technology innovators and recruiting creative talent,” ...
Genesis Burson-Marsteller wins at PR Week Global Awardsedit
Within three years of its inception, the Health and Wellness Practice at public relations and public affairs consultancy Genesis Burson-Marstellerhas won the Best Campaign in Public Sector for Immunization Technical Support Unit’s (ITSU) One Shot Against Seven Deadly Diseases at the PR Week Global Awards held in London on May 11. The Ministry of Health and Family Welfare (MoHFW), Government of India, and the Public Health Foundation of India (PHFI) established the ITSU jointly.
Sheena Sharma, Chief Health and Wellness, Issues and Crisis and Client Studio, said, “We are delighted to accept this award as recognition of the work done by our teams and our client. Working on such a large-scale immunization campaign by itself was a great ...