Competition
Concept PR bags America’s PR World Goldedit
Exchange4media Business Standard
n a major international recognition, Concept Public Relations India has been chosen for the Gold award in the ‘PR Milestone of the Year’ category at the prestigious 7th Annual PR World Awards instituted by Silicon Valley Communications llc, USA.
The SVUS PR World Awards are the world’s premier public relations awards programme, created to honour and generate industry-wide and peer recognition of the achievements and positive contributions of Public Relation agencies, organizations and individuals from all over the world.
Industry
Five ways to build a creative culture in a PR firmedit
A regular question seems to crop up at the moment: “How do you keep an agency creative for so long?” In my case, 16 years. So, in response, I usually say something around constant evolution, never standing still – and always delivering.
But the truth is actually more complicated. That’s because whilst it’s easy to talk creative, it’s much harder to deliver it, year in year out. And to do this either for established clients or for new ones, to meet challenging briefs or (much worse) to deliver on no brief at all. The expectation is you always will, though. Here are five things that I believe drive a creative culture: